Without a marketing arm, your business will be paralysed. However, there are now many areas of marketing, and clearly, for a small business, trying to cover everything is an impossible feat. How do you know which marketing efforts should be pursued? One major objective of marketing is to establish your brand identity.
To help you get on the right track, here’s a simple checklist:
Be straightforward with your USP
Stop playing guessing games with your target market. The message should be as clear as your product. As business and leadership writer Glenn Llopis suggests on Forbes, make things simpler but forward-thinking for the consumers. Creativity is always a plus, but the target market should never lose its sight on your USP.
Strengthen your visual brand identity
A strong message that’s not effectively visually translated becomes weak. Spend time studying and deciding on your logo, colours, and overall aesthetic. Make sure that all these are aligned. There will come a time when you and your team would not be able to handle production of your marketing materials. When you decide to hire graphic design services, preferably locally such as in Melbourne, work closely with their people and make sure the standards are being followed.
Build your online presence
Use all the available tools online to widen your reach. Brand recall largely contributes to the decision-making of consumers. Nowadays, people spend a significant amount of time online, so make your presence felt. Choose your tools and strategies wisely. Sell yourself in the best possible way, and there’s no better way to do it than creating good content.
Product development is only phase one of building a brand that will sell. If you stop right here, going uphill will be a slow and agonising process. The most successful businesses don’t always have the best products. What they have in common is a strong brand identity.