A survey shows that almost 50% of online users consider social media when making a decision; more than 70% of consumers count on peers, families and friends for brand referrals. Combine these two, and you have reinforced social media strategies.
As the previous years have shown how social media influence the market, it is important to constantly update your digital arsenal. Reinforce your brand identity every time you reach out to your market.
1. Build your community.
After a market research, the next important step is to engage your audience.
For some businesses, posting open-ended questions and soliciting comments about controversies can build up significant traffic; this often leads to establishing and boosting their brand identity.
As Alyka puts it, significant traffic buildup requires relevant and interesting content. You need to communicate well with your audience and become their source of information. Make your content relevant to your followers and their own social groups. By carefully planning your social media strategies, you can start building a community, sharing the same interests.
2. Explore other social media sites.
Don’t put up fences around your business. Apart from Facebook, Twitter and Linked In, there are “small-but-promising platforms”that you can explore, such as Sulia and Sharebloc.
Catering to Sulia users, you need to categorise your content to make it easy for your followers. Segment your topics into politics, arts and entertainment, and sports. Sharebloc, on the other hand, serves professionals who need reassurance on their fields. They are encouraged to submit their articles and share them, resulting in a growing community.
Unlike Facebook, these social media sites cater to very specific markets, so you need to be very careful in producing content. Make sure to be keen about what interests them and gets them hooked.
3. Be consistently active.
Sometimes, misunderstanding how social media works may drag your business down. Remember that the online business only boils down to two major elements—consistency and dynamism.
Be consistent in reinforcing your brand by remaining faithful to your core. Carry your brand in all your online activities. And this entails being dynamic in the business.
Schedule your posts and remember to respond to your followers. Have your social media arm ready for any queries. Remember, responding quickly helps in reinforcing your brand.
With an ever-changing online landscape, updated social media tactics can help survive digital challenges. A strong and flexible social media arm can help you stay ahead of the game.