Online Adult Content: Crunching Numbers

Web TrafficThe world wide web’s main purpose upon its inception is to allow remote users to share information with each other. And it’s still fulfilling that purpose today; albeit parts of it does so in ‘unconventional’ ways. Case in point, adult websites.

Creators, proprietors, and overseers of these websites are thriving, yet they’re having a tough time. It can be difficult to scrape together worthwhile traffic. To gain viewership and following, these sites resort to different things, like pop-up ads, buying adult traffic, and others. And it’s safe to say that they’re in a good standing. Several stats prove it.

The Internet’s ‘Private’ Side, By The Numbers

Neuroscientist Ogi Ogas, co-author of A Billion Wicked Thoughts with Sai Gaddam, presents general numbers. Their chronicle states that as of 2010, 42,337 out of the million most popular websites in the world are adult sites. That’s about 4 percent of all websites on the internet. They also state that from 2009 to 2010, a good 13 percent of web searches involved adult content.

Such numbers seem to refute the old claim that a huge chunk of the internet is for sexual content. Ogas claims that it would’ve been true, had the world stayed in the late 90s or early 2000s. Back then, much of the web users were men. About 4 or 5 of the top 10 web searches also involved pornography.

Consumer Numbers

The actual amount of adult content on the web may seem underwhelming, but it’s only the tip of the iceberg. What matters now is how many hours’ worth of content is consumed on a given time frame, and who consumes it.

Popular adult site Pornhub’s 2015 year in review is eye-opening. Users gobbled up 1,892 petabytes worth of bandwidth last year. 1 petabyte is equal to 1 million gigabytes of data. As for the amount of videos watched, it’s at 87,849,731,608. That’s about 12 videos watched for every person on Earth. In terms of demographics, the U.S. topped the world in page views per capita. It’s followed by the UK, Canada, Ireland, New Zealand, Norway, Iceland, Australia, Sweden, and Denmark. Also, more millennials consumed adult content compared to other age brackets.

There’s not much explicit content on the web, certainly. But people frequent whatever sites are available and spend so much time there.