Many assume that teenagers navigate the online world much like millennials. While it is true that they share a few similarities, young adults exhibit unique different user behaviors compared to younger ones. This is mainly because many of them are starting new careers, continuing education, earning more money, or starting a family.
Enjoyment with Interactivity
While most teens enjoy sites with games and quizzes, many millennials only enjoy interactivity when it supports a task or serves a purpose. SEO agencies in Denver note that many teens also like multimedia content over text-based ones. Not all young adults are strong readers, but they do read content, especially those that are easy to scan.
Millennials and Skepticism
Teens are easy to satisfy, while older ones are cynical on the information posted on websites. They want more evidence and clarification before finally placing their trust. Millennials are also concerned about the tone, so can easily notice if the site is trustworthy or trying too hard to appear cool.
Confidence in Navigation
Many young adults may also share a few similar behaviors with older adults in terms of straightforward content and easy interaction. They, however, have a new approach to digital interfaces. Millennials are much confident in navigating interfaces and cope easily with new design patterns. This confidence is also the reason they are prone to error when using interfaces.
It is also common for young adults to criticize the site or put the blame on the website when things go wrong. They blame the layout or usability issues, and will always have an opinion about the appeal of the site. This is different for older users, as they usually blame themselves when they become lost or when something goes wrong in their browsing activity.
For websites that target young adults, it is important to explore more about their behavior. This is to know which design is likely to appeal more and which is likely to have a bad response. It is best to compare differences with other age groups to be in harmony with their behavior, approaches, and expectations.