Despite having its own browser (Chrome), Google has long been the default search engine for other major platforms, such as Firefox and Safari. That’s no longer the case, though. The search giant already lost the former to Yahoo!—which, by the way, has an alliance with Bing—and at the brink of losing the latter as well.
As the world’s leader in search, Google might lose some market share because of these developments—at least, naturally, that’s how it should happen. Nevertheless, industry experts and Internet users themselves think otherwise.
No Firefox, No Problem
Months after breaking up with Mozilla, Google has been coping up pretty well. In fact, Yahoo! is the one that lost some users recently. After peaking at 13% in January (primarily because of the deal), its market share slightly dropped to 12.8% and 12.7% in February and March, respectively. This is due to entreaties Google made to Firefox users, asking to drop Yahoo! as the default search engine in their favour.
More Money sans Safari
With their contract almost finish, Apple will make a decision on whether to continue routing searches to Google or not later this year. Even if the search engine might lose Mac, iPad and iPhone users if the deal is not renewed, a survey reveals Google might make more wealth with Apple out of the picture—48% of the respondents said they’ll just visit Google separately.
Currently, Digitise My Business noted that the two tech behemoths share revenue made from online ads. Therefore, if Apple decide to change search partners and Google retains over 50% of Safari users, then the latter becomes billions richer.
Why Does This Matter?
As a marketer or a site owner, Google’s market standing—or the standing of other search engines in the market, for that matter—dictates your SEO campaign.Being the leader in search engine optimisation in Perth and other Australian markets, you should veer away from a strict Google-centric approach the moment its closest rival significantly closes the gap; paying more attention to the other platforms should help you maximise the business you can get online.
Google’s second-to-none position in the market isn’t going to change any time soon. Nevertheless, your awareness on how its competitors fare lets you make timely marketing adjustments if the need arises.