With 600 million active users across the world, Instagram is one of the most used social media platforms today. So, if you haven’t launched an Instagram marketing campaign for your brand, then you’re missing out on a lot of things — one of which is the advertising potentials of Instagram Stories.
Through Instagram Stories, you can share short video clips that your followers can only see within 24 hours after posting — a similar feature that made Snapchat so popular. With this feature, you no longer have to worry about oversharing. More importantly, it provides you with a better platform to share your brand’s limited offerings.
If you’re looking for ways to use Instagram stories for your marketing campaign, here are some ideas from Bambrick Media and other digital marketing firms in Australia:
Show Behind-the-Scenes of Your Business
Whether it’s a video tour of your workshop or the GIF of an early design sketch of a new product, showing your business’ “behind the scenes” could build a new level of trust with your target audience. Since the clip will only be up for 24 hours, this also gives your followers a somewhat “special treatment”. This may likely influence them to purchase from you eventually and they may even share your brand to others so their friends could get that special treat, as well.
Deliver Special Offers
With their limited time, Instagram Stories could make your special offers more interesting! Post an announcement telling you’ll share a coupon in an Instagram story. This coupon will have a link to a page where followers can redeem the special offer. Don’t forget to remind them that the offer will expire at the end of the 24-hour Instagram story period, so they better watch out for it. Do this technique and you’ll likely witness impressive results.
Sign on for a Takeover
The Instagram Takeover happens when one user allows another to create content on his or her account for a certain period of time. This is a great idea for your brand, especially if you tap a social media influencer for it. With this strategy, you’ll probably grow your Instagram following.
Instagram is an ideal platform for digital marketing. But if you don’t know how to maximise it, it won’t do much for your brand recognition and other marketing needs. So from now on, never forget to use Instagram Stories!